About

UMILE started with two people working in fashion and creative industries, slowly collecting the same thing everyone else does: passive-aggressive feedback, corporate jargon, backhanded compliments, and enough “constructive criticism” to last a lifetime.

Somewhere between endless deadlines, creative burnout, and wondering why the nicest words could leave the deepest cuts, we realised we had two options: keep carrying them, or do something with them.

So we turned them into clothing.

Every piece takes the language that was meant to undermine, label, or quietly shrink people—and sends it back with a little more style, a little more humour, and a lot more attitude.

Turns out the best revenge is making their words look better on you than they ever did on them.